Publisher has many features which, if used correctly, will make it much easier for Swiftprint to prepare your job for the printing process. The following tips will help you prepare your Publisher jobs for high-quality commercial or quick print output.

Tip 1: Always use Microsoft Publisher 2003

Many of the following tips apply only to Publisher 2003, which includes new and improved features that weredesigned to be used by professional printers such as Swiftprint. When you open older publications in Publisher 2003, the program retains the appearance of the older files as much as possible. However, there are some instances when publications created in older versions of Publisher look different when opened in Publisher 2003.

Tip 2: Choose your colour model early

Before you spend a lot of time designing your publication, you should decide whether or not you want to print your publication in colour. If you want to print in colour, there are several different ways to do it.

• Single colour If you use this colour model, everything in your publication will be printed as a tint of a single ink, which is usually black. This is the least expensive colour model to print on an offset press since it requires only one ink.
• Spot colours If you use this colour model, everything in your publication will be printed as tints of two or more of inks. If you are only using one or two spot colours, other than black ink, this colour model can be more
economical than full colour printing.
• Process colours If you use this colour model, your publication will print in full colour by combining varying percentages of the translucent process-colour inks cyan, magenta, yellow, and black, which are typically called
CMYK inks. While you can combine these four inks to get almost a full range of colours, there are some colours that you can't get. For example, colours that are bright and highly saturated and metallic colours can't be
produced using the CMYK colour model.
Process-colour printing always requires setting up the press with the four CMYK inks and also requires skill on the part of the press operator to line up the impression of one ink with the others, which is called registration.
These requirements make process-colour printing more expensive that spot-colour printing.
• Process plus Spot colours This is the most expensive colour model to print because it combines processcolour printing (four inks) with one or more spot-colour inks. You would use this colour model only if you wanted both full colour plus a highly-saturated or metallic colour that couldn't be produced using CMYK.

To be continued!!